Lady of Lizard
I met Alaina through social media. There was a flyer on Instagram that instantly stood out to me when I saw, “ Support Local Boston Vendors, Vintage Clothing.” I haven’t found a good vintage store in the neighborhood so I jumped on the opportunity to explore. I walked in her showroom and was welcomed by high ceilings, large windows, a banging playlist, and red chairs - I knew it was going to be a good time.
I love the name of your brand, Lady of Lizard - I find it so fitting with your aesthetics. Where did the name come from?
The name Lady of Lizard comes from my grandmother. She immigrated to the Boston area from Greece when she was a teenager. Inevitably, she was asked the age old question “what do you want to be when you grow up?” “A lady of lizard”, she would respond. She meant, of course, lady of leisure but I think she was on to something!
The phrase lady of leisure evokes a sense of luxury. It represents a covetable lifestyle. Lady of lizard, however, is more playful. It’s a twist on the classic. A lady of lizard is fun, fashionable and doesn’t take herself too seriously.
Why vintage clothing?
I’ve always loved vintage. When I was a teenager, I chose vintage to stand out and express my personal style. In my 20’s I learned more about designer fashion and chose second hand to purchase the same clothes I saw in magazines at a fraction of the price. Now I am interested in vintage as the most sustainable and ethical way to shop for clothing. The clothing and textile industry is the world’s second largest polluter. Choosing vintage can reduce your carbon footprint and reject fast fashion where much of the inventory ends up in landfills and workers’ basic rights are violated.
How important is it for you to have your pop up spaces located in Boston?
Boston has a rich and vibrant community of artists, makers and creatives that I am proud to be a part of. There are so many of us! I believe we are on the cusp of something huge. I want to be part of the movement to further enrich Boston’s fashion and art scene.
I love how you collaborate with other vintage vendors. Why is it important for you to bring people together, to support one another?
I whole heartedly believe that we are stronger together. I use my showroom at 144 Lincoln Street to host events and bring (mostly women!) entrepreneurs together to build a strong community and add to the retail landscape of Boston. Each vendor has a unique perspective and creative mindset. We each bring something new and fresh to the table and by working together we continuously learn from one another. That’s priceless!
I know you have had different career paths in the past. What made you make the decision to be a business owner?
This journey has been a long one! I started my career path as a second and third grade teacher in the Boston Public School System. I took a left turn and worked for a Boston based non-toxic skincare company named Follain before finishing a masters in Special Education. After receiving the degree something just didn’t seem “right” about returning to the classroom. Opening a vintage business was always in the back of my mind so I decided to take the plunge! It was super scary and there are so many ups and downs but It’s been about a year now and I can say the decision was well worth it!
Alaina has such great style and taste. Make sure to follow her on Instagram @ladyofizard for inspo. Stop by her showroom at 144 Lincoln Street in Boston for the best vintage finds.